marketed products.
(Source: Sten school of business NYU 2022)
Sustainability is at the centre of our growth approach
Understanding and meeting the global sustainability challenge is core to our business strategy and success. And the principles of sustainability are integrated into every aspect of our operation.
The SME Sustainability Challenge
According to the International Finance Corporation (IFC), small and medium-sized enterprises (SMEs) make up over 90% of all businesses worldwide. SMEs account for around 70% of global employment and generate around 50% of the world’s GDP, while also accounting for approximately 60% of industrial waste and 70% of industrial water pollution. For Go North it’s an opportunity to use our business ecosystem to drive improvements in how we use resources and care for people.
Our mission
Unlock the potential of both products and people by building and scaling brands globally.
Our vision
Be the number one choice for brands believing in making sustainable consumption possible on Amazon and beyond.
Our commitment to sustainability is not just a nice to have; it is a critical component of our strategy for creating long-term value. We have prioritised actions that make us both more sustainable and that positively impact our results. We believe that sustainability and profitability go hand in hand, and we are proud to say that we have laid the foundation to deliver on this approach.
CEO / Founder
Our Mantras
Go People
We believe that a diverse and inclusive working culture brings innovation and increases performance. And that showing respect for human rights, each other, and all those in our sphere of influence, is good for business – generating reciprocal respect for our company and contributing to profitability and long-term relationships that benefit us all.
Go Fair
We believe that doing business in a compliant, open and trustworthy manner, increases performance, drives reputation and makes us a reliable partner of choice. Go fair drives effectiveness and success, for us, our suppliers, our business partners, and for society as a whole.
Go Green
From manufacturing to distribution and throughout a product’s entire life cycle, we look at the impact we have on the environment. And by taking proactive steps to reduce our environmental footprint, we aim to promote sustainable practices that benefit our customers, the planet and our business.
Go Secure
Information is one of our most valuable assets and must be safeguarded from theft, damage or loss. We have a responsibility to all our stakeholders, including employees, to ensure information is handled in a secure and respectful way, in accordance with applicable regulations.
Go Data
We believe in business decisions that are grounded in data-based insight. By using data we create unique value for the business and our stakeholders; we accelerate business processes; find better opportunities; and detect and mitigate risk before it occurs. Data also enables us to communicate our sustainability progress to all stakeholders in a credible manner.
Our sustainability investment principles
Our investment principles are based on our conviction of sustainability, long-termism and belief in evergreen products with a potential for improvements within the circular economy. Our policies and principles regarding investments are outlined in our Code of Conduct as follows:
We have a long-term perspective when investing in brands focusing on building brands for a better tomorrow. When investing in new brands we shall analyse the products’ environmental, social, and compliance risks, as well as assess their sustainability opportunities, and progress according to our vision and Sustainable Development Goals. We shall avoid fast fashion and focus on evergreen products. We never invest in brands that sell weapons, cannabis or other drugs, alcoholic beverages, tobacco, pornography, or other products that can harm human health or seriously negatively impact the environment.
Sustainability in practice
of shipping by sea instead of air from the factory to the warehouse
of suppliers signed our Business partners Code of Conduct
returned goods from customers
Our sustainability goals
- All suppliers part of improvement programs.
100% signed supplier CoC. - Continuous improvement programs in place for packaging & sustainable product design.
- Digital product passport program in place.
- 50% of product portfolio climate pledge friendly
- 50% net zero carbon emission across our value chain
- 100% net zero carbon emissions across our value chain
Gender balance at all levels of management and an inclusive culture
The United Nations
Sustainable Development Goals (SDGs)
The UN SDGs provide a framework for collective action to tackle global issues, such as poverty, gender equality, and climate change. We recognise that we, even as a SME, have a responsibility to contribute to achieving these SDGs. To understand the negative and positive impact we have, focus on material topics, work to mitigate negative impact, and push for more sustainable solutions with everything we offer. Most activities contribute to multiple, interconnected, SDG goals. Through SDG analysis, in connection with our materiality assessment, we have looked into how we contribute to these critical SDGs:
VIEW OUR SDG INDEX