Choose builders, not bankers

By selling your brand to Go North, we can pull our resources together and increase the brands sustainability. Improve packaging, logistics, and have more influence over manufacturing to ensure compliance and working conditions in the factories.

Jessika Lind Petrén Chief of Sustainability

Being FBA entrepreneurs ourselves, we felt that some aggregator practices seemed unnecessarily complicated, with legal language and financial terms that left the seller with a sense of uncertainty.
So, we designed our M&A process by interviewing sellers. Asked what they wanted and how they like working—ensuring a smooth process and a win-win for everyone.

Wilhelm Bergman Director of M&A

“One of the best decisions I made this year was to hand over my invention to Go North! I am not an Amazon guru or expert by any means and over the past 3 years, my wife and I have been blessed to take our brand from no sales to over $700,000 in sales by the trial-and-error method. As we considered the future, we felt that our lack of knowledge in several areas would prevent us from really taking our popular US based product to the next level. Our biggest concern was finding the right company that would help grow the product and honor the time and effort we put into building the business so far. After a few months of interviewing several companies that wanted to take over our brand, we settled on working with the team at Go North. The team at Go North formulated a deal structure that was very fair and we could not be happier that we choose them to take our baby to the next level.”

Gregg Macintosh Founder, Rubber Hugger