Growing the next generation of consumer products
Brands in the group
Organic net sales growth (YoY pro forma LTM Jun’23 in SEK)
Organic profit growth (Profit before overhead costs, YoY pro forma LTM Jun’23 in SEK)
New product launches in pipeline
Of the team have FBA experience
What makes a Go North brand?
Growth potential for expansion & innovation
A unique positioning in its category
Loved by thousands,
proven by ratings
Organic reviews supported by strong customer service
An established and
efficient supply chain
What makes a brand Go North?
-
Product Development & Innovation
We make products that people love, use every day and make their lives better. Go North’s product development team continuously innovate new products and work hard to earn the five star ratings that our customers gives us.
-
Supply Chain Acceleration
When Go North takes over a brand, we use our combined resources and network to improve the brand’s supply chain, enabling better manufacturing and improved logistics.
-
Marketing & Brand Building
Our creative teams work their magic to build on the brand’s story, strategic positioning and visual identity. Our access to data help us to create targeted advertising campaigns, and digital ecosystems to expand brands from Amazon and beyond.
M&A strategy
Acquiring the right brands and having a smart M&A process is crucial and a top priority for our success. We create a portfolio that truly aligns with our growth strategy to succeed in driving sustained outcomes. Ensuring a positive experience for sellers of brands to us at Go North is crucial. By being fair and prioritizing seller satisfaction, we can create a mutually beneficial partnership that leads to sustainable growth and prosperity for all parties involved.Our investment sustainability principles
Our investment principles are based on our conviction of sustainability long-termism and belief in evergreen products with a potential for improvements within the circular economy.Our policies and principles regarding investments are outlined in our Code of Conduct:
- We have a long-term perspective when investing in brands focusing on building brands for a better tomorrow. When investing in new brands we shall analyse the products’ environmental, social, and compliance risks, as well as assess their sustainability opportunities, and progress according to our vision and Sustainable Development Goals. We shall avoid fast fashion and focus on evergreen products.
- We never invest in brands that sell weapons, cannabis or other drugs, alcoholic beverages, tobacco, pornography, or other products that can harm human health or seriously negatively impact the environment.
