Entrepreneurs Forever
Selling on Amazon is in our DNA. Go North was started by a team of Fulfilment By Amazon entrepreneurs, and that spirit guides everything we do.
Founder-led management team founded on Amazon operators
Johan Hallenby
CEO / Founder, Go North- 15+ years experience as an entrepreneur and investor.
- Amazon operator since 2020.
- CEO/Founder of Viscus, which was acquired by SATS Sports Club in 2019.
- Investor and ex-board member in startups such as Fello, acquired by Telia in 2019.
- Executive MBA and MSc in Economics from IIM Bangalore, Zheijang University, Shanghai Jiao Tong University, Aalto University Singapore, and University of Gothenburg (Business, Economics & Law).
John Hefter
Executive Board Director & Senior Strategic Advisor- Co-founder and ex-Senior Vice President of Thrasio, world’s largest FBA operator with over 200 Amazon brands.
- During John’s time at Thrasio, the company went from zero to +200 brands, 4 co-founders to 1,600 employees, and raised USD 3.7bn of capital. Thrasio reached a valuation of several billion USD.
- Vast Amazon experience with a unique insight into Amazon aggregator pitfalls, commercial growth, and M&A.
Our Nordic values
When you live at the end of the road, you have to be a good neighbour. That’s where our Nordic values come from. A harsh Scandinavian climate, with few resources and far between families. To survive and thrive, you need to work as a collaborative community. Take care of each other, and the environment around you.
That’s our guiding spirit. We embody these principles, while fostering innovation and entrepreneurship. With a deep appreciation for humanity, we prioritise ethical practices and meaningful relationships with our stakeholders. Sustainability is paramount, driving us to minimize our environmental impact through sustainable materials and responsible supply chain management.
Teamwork
Teamwork is integral to our success, as we value collaboration, open communication, and the diverse skills of our team. Our non-hierarchical structure fosters equality, accountability, and a sense of ownership among all members.
Creativity
We encourage creative thinking, embrace new ideas, and adapt to the ever-evolving digital landscape. By fostering a spirit of innovation, we continuously improve our products and services to meet the changing needs of our customers.
Sustainability
Our love for nature inspires us to incorporate environmentally friendly practices into our operations. From eco-friendly packaging to sustainable shipping options, we strive to make a positive impact on the planet, from Scandinavia to the world.
Our mission
Go North unlocks the potential of products and people with knowledge and care – making sustainable consumption possible on Amazon and beyond.
Our Mantras
Our five mantras support our vision and mission and shape our culture. It is essential that every business decision and behavior aligns with these core values. To foster a deeper comprehension of our principles and their practical implications, our Code of Conduct is structured around these five mantras. This approach instills a powerful sense of purpose and direction across the organization, ensuring that every individual is working towards a common goal. Such a unified approach helps build trust with our customers, employees, and stakeholders, ultimately paving the way for long-term success.
By actively working to reduce our impact on the environment, our goal is to promote sustainable practices that benefit both the environment and our business.
We believe that creating a positive and inclusive workplace culture, with a focus on employee well-being, leadership, learning, and clear objectives, leads to a win-win situation for both employees and the business.
At the heart of our business is a commitment to ethical and fair practices, transparency, and integrity. We believe these values not only promote success but also foster a community of supportive entrepreneurs and contribute to a healthier business ecosystem for all.
As an Amazon-operating company, we understand the critical importance of ensuring the security of our brands, systems and data, particularly with remote working staff in a global setting. We recognize the associated risks and have implemented a focused approach to mitigate them, while maintaining the trust of our stakeholders.
We love data. Data helps us make informed decisions that can increase sales and profitability, as well as guide decisions about the impact on the environment and other sustainability-related issues.
The operator of next-generation consumer goods
Well diversified product and brand portfolio.
- 30+ brands in the group
- 4 resilient product categories in Go North group
- 94% of sales from the U.S LTM
Playbook created by seasoned Amazon operators
- 77% of Go North’s operations team have operated an Amazon FBA business.
Track record of high organic profit growth and cash generation
- 804m Net sales in SEK (pro forma LTM Jun’23)
- 21% Gross profit margin (Profit before overhead cost Jun’23 pro forma LTM)
- 10% Organic profit growth (Profit before overhead costs, YoY pro forma LTM Jun’23 in SEK)
Sustainable brands geared for a greener and fairer future
- All acquisitions are scrutinized from a sustainability perspective to minimize risk and determine durability of operations.
- Target 100% net zero carbon emission across value chain by 2040.
Significant acquisition pipeline in a fragmented market
- Massive list of brands matching Go North’s acquisition criteria.
- 27 brand acquisitions made to date with 3.6x avg net profit acquisition multiple for acquired brands.
Founder-led management team with strong track record
- > 90 Full Time Employees in 17 countries.
- SEK +19m in cash investments from employees to date.