Entrepreneurs Forever

Selling on Amazon is in our DNA. Go North was started by a team of Fulfilment By Amazon entrepreneurs, and that spirit guides everything we do.

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Our continuous success has a simple explanation. We hire people with Amazon experience, foster a spirit of entrepreneurship, and help each other get better every day. That’s why we’re the Amazon operator of choice for sellers. We share the same DNA.

Johan Hallenby CEO / Founder, Go North
80%

of the team have FBA experience

Our Nordic values

When you live at the end of the road, you have to be a good neighbour. That’s where our Nordic values come from. A harsh Scandinavian climate, with few resources and far between families. To survive and thrive, you need to work as a collaborative community. Take care of each other, and the environment around you.

That’s our guiding spirit. We embody these principles, while fostering innovation and entrepreneurship. With a deep appreciation for humanity, we prioritise ethical practices and meaningful relationships with our stakeholders. Sustainability is paramount, driving us to minimize our environmental impact through sustainable materials and responsible supply chain management.

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Teamwork

Teamwork is integral to our success, as we value collaboration, open communication, and the diverse skills of our team. Our non-hierarchical structure fosters equality, accountability, and a sense of ownership among all members.

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Creativity

We encourage creative thinking, embrace new ideas, and adapt to the ever-evolving digital landscape. By fostering a spirit of innovation, we continuously improve our products and services to meet the changing needs of our customers.

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Sustainability

Our love for nature inspires us to incorporate environmentally friendly practices into our operations. From eco-friendly packaging to sustainable shipping options, we strive to make a positive impact on the planet, from Scandinavia to the world.

Being FBA entrepreneurs ourselves, we felt that some aggregator practices seemed unnecessarily complicated, with legal language and financial terms that left the seller with a sense of uncertainty.
So, we designed our M&A process by interviewing sellers. Asked what they wanted and how they like working—ensuring a smooth process and a win-win for everyone.

Wilhelm Bergman Director of M&A

For us, sustainability isn’t an afterthought, it’s our north star. Our ambition to go greener is a fundamentally guiding principle which impacts every decision we take on a daily basis. As an e-commerce company, we know it is a long journey but we strive to get better every day.

Jessika Lind Petrén Chief of Sustainability
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Sourcing

With higher volumes and with a local sourcing team on the ground, we strive to ensure better working conditions in factories and a higher product quality.

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Packaging

We constantly innovate new packaging solutions which are better for people and our planet.

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Logistics

By adding more brands into one operation, we’re able to ensure a smarter logistical oversight and a climate friendlier supply chain.

We have our HQ in Gothenburg and Go Norther’s all around the world.

Sweden USA UK Pakistan Tel Aviv Serbia Poland Romania Finland China Ukraine Moldova India Philippines Germany