We’re the

Go Company

We grow Amazon FBA and brands
and make them Go North

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An unprecedented billion-dollar opportunity as the world of consumer goods continues to transform

Source

Amazon: HTTPS://WWW.MARKETPLACEPULSE.COM/STATS/AMAZON-THIRD-PARTY-SELLER-SERVICES-SALES

P&G: HTTPS://WWW.MARKETSCREENER.COM/QUOTE/STOCK/PROCTER-GAMBLE-COMPANY-4838/FINANCIALS/

UNILEVER: HTTPS://WWW.MARKETSCREENER.COM/QUOTE/STOCK/UNILEVER-PLC-9590186/FINANCIALS/

Go North is uniquely positioned to become the next generations’ P&G.

Go North is Northern Europe’s leading Amazon operator. Run by experienced entrepreneurs, it’s in our DNA to globally build brands with organic profit growth.

More than simply aggregating FBA brands, we grow them like only Amazon entrepreneurs can – from Amazon to beyond.

Founder’s story

Johan Hallenby

CEO / Founder

Johan recognized a large opportunity in the Amazon category. The big brand aggregators acquired large portfolios of brands, but struggled to scale them. Based on his experience as an entrepreneur, and himself being an Amazon 3rd party seller, he created the Amazon operator company Go North – specializing in acquiring and growing Amazon brands.

Who we are

We are the real deal.

An Amazon company run by Amazon experts.

  • World class team of proven Amazon operators, accelerating organic revenue & profit growth.
  • Founder-led management team with strong track record.
>90

Full Time Employees in 17 countries

4

Resilient product categories in Go North group

SEK +19m

cash investments from employees to date

30+

Brands in the group

ABOUT US

What we do

We grow brands

  • M&A brands selection is superior, because we understand and recognize brands built for growth.
  • M&A process based on fairness and simplicity—aiming to be the no 1 choice for sellers.
  • Clear scale up and value creation strategy for every brand we acquire.
  • Track record of high organic profit growth and cash generation.
SEK 804m

Net sales in SEK (pro forma LTM Jun’23)

3.6x

Avg net profit acquisition multiple for acquired brands.

21%

Gross profit margin (Profit before overhead cost Jun’23 pro forma LTM)

42%

Organic net sales growth (YoY pro forma LTM Jun’23 in SEK)

10%

Organic Profit growth (Profit before overhead costs, YoY pro forma LTM Jun’23 in SEK)

OUR BRANDS

Go North at a glance

21%

Gross profit margin (Profit before overhead cost Jun’23 pro forma LTM)

42%

Organic net sales growth (YoY pro forma LTM Jun’23 in SEK)

10%

Organic profit growth (Profit before overhead costs, YoY pro forma LTM Jun’23 in SEK)

804m

Net sales in SEK (pro forma LTM Jun’23)

114m

Adjusted EBITDA in SEK (pro forma LTM Jun’23)

1bn+

Capital raised
(SEK, equity & debt)

3.6x

Avg net profit acquisition multiple for acquired brands.

>100k

Brands matching Go North’s acquisition criteria

4

Product categories in Go North group

> 90

Full Time Employees (Sep’23)

Sourcing & acquiring brands globally

Unique partnership with Amazon

The timing is perfect for growth

  • With aggregators shifting, Go North has a low competition among other acquirers on Amazon – and can add the very best brands with great organic revenue & profit growth opportunity at very low acquisition multiples.
  • Significant acquisition pipeline in a fragmented market.
  • Massive list of brands matching Go North’s acquisitions criteria.
THE OPPORTUNITY

Our Team

Our continuous success has a simple explanation. We hire people with Amazon experience, foster a spirit of entrepreneurship, and help each other get better every day. That’s why we’re the Amazon operator of choice for sellers. We share the same DNA.

Johan Hallenby CEO / Founder, Go North
MEET THE TEAM

Being a leader in sustainability 
is core to our strategy

Our investment principles are based on our conviction of sustainability, long-termism and belief in evergreen products with a potential for improvements within the circular economy. Our policies and principles regarding investments are outlined in our Code of Conduct as follows:

We have a long-term perspective when investing in brands focusing on building brands for a better tomorrow. When investing in new brands we shall analyse the products’ environmental, social, and compliance risks, as well as assess their sustainability opportunities, and progress according to our vision and Sustainable Development Goals. We shall avoid fast fashion and focus on evergreen products. We never invest in brands that sell weapons, cannabis or other drugs, alcoholic beverages, tobacco, pornography, or other products that can harm human health or seriously negatively impact the environment.

Go to sustainability page

Key investment highlights

30+ brands

Niche, profitable brands offering evergreen products with resilient demand and strong moats

10% organic profit growth

(Profit before overhead costs, YoY pro forma LTM Jun’23 in SEK)

Clear growth levers

Playbook to accelerate and nurture Amazon brands with long term opportunity to scale beyond Amazon

FBA logistics

Highly scalable operating platform enabled by data and Fulfilment by Amazon logistics